Privacy policy

1. Privacy policy

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on our website

 
What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and tools from third-party providers

When you visit our website, your surfing behavior may be statistically evaluated. This is mainly done using cookies and analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy.

You can object to this analysis. We will inform you about how to object in this privacy policy.

2. General notes and mandatory information

Privacy policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.

 
Registration on this website

You can register on our website in order to use additional functions on the site. We will only use the data you enter for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, for example to the scope of the offer or for technically necessary changes, we will use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. All you need to do is send us an informal email. The legality of the data processing that has already taken place remains unaffected by the withdrawal.

The data collected during registration will be stored by us for as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on our website, you can register with Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you decide to register with Facebook Connect and click on the "Login with Facebook" / "Connect with Facebook" button, you will be automatically redirected to the Facebook platform. There you can log in with your user data. This will link your Facebook profile with our website or our services. This link gives us access to your data stored on Facebook. These are primarily:

• Facebook name
• Facebook profile and cover picture
• Facebook cover picture
• E-mail address stored on Facebook
• Facebook ID
• Facebook friend lists
• Facebook Likes ("Like" information)
• Birthday
• Gender
• Country
• Language

This data is used to set up, provide and personalize your account

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For more information, please refer to the Facebook Terms of Use and the Facebook Privacy Policy. You can find these at:https://de-de.facebook.com/about/privacy/andhttps://www.facebook.com/legal/terms/.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address and, if you are not posting anonymously, the user name you have chosen will be saved.

Storage of the IP address

Our comment function stores the IP addresses of users who post comments. As we do not check comments on our site before they are activated, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.

Subscribing to comments

As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails. The data entered when subscribing to comments will be deleted in this case; however, if you have transmitted this data to us for other purposes and elsewhere (e.g. newsletter subscription), it will remain with us.

Storage duration of the comments

The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).

Legal basis

The comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. All you need to do is send us an informal email. The legality of the data processing operations that have already taken place remains unaffected by the withdrawal.

Processing of data (customer and contract data)

We collect, process and use personal data only insofar as it is necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process and use personal data about the use of our website (usage data) only insofar as this is necessary to enable the user to use the service or for billing purposes.

The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transmission upon conclusion of contract for online stores, retailers and goods dispatch

We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with payment processing. Any further transmission of data will not take place or will only take place if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Data transmission upon conclusion of a contract for services and digital content

We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the credit institution commissioned to process payments.

Further transmission of the data does not take place or only takes place if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

4. social media

Facebook plugins (Like & Share button)

Plugins of the social network Facebook, provider Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on our site. You can find an overview of the Facebook plugins here:https://developers.facebook.com/docs/plugins/.

When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at:https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account

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Twitter plugin

Functions of the Twitter service are integrated on our pages. These functions are offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter in the process. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter. Further information on this can be found in Twitter's privacy policy at:https://twitter.com/privacy.

You can change your privacy settings on Twitter in the account settings underhttps://twitter.com/account/settings.

Google+ plugin

Our pages use functions of Google+. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Collection and sharing of information: You can use the Google+ button to publish information worldwide. The Google+ button allows you and other users to receive personalized content from Google and our partners. Google stores both the information that you have given +1 for a piece of content and information about the page you viewed when you clicked +1. Your +1s can be displayed as references together with your profile name and your photo in Google services, such as in search results or in your Google profile, or in other places on websites and advertisements on the Internet.

Google records information about your +1 activity to improve Google services for you and others. In order to use the Google+ button, you need a globally visible, public Google profile, which must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name can also replace another name that you have used when sharing content via your Google account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.

Use of the information collected: In addition to the uses explained above, the information you provide will be used in accordance with the applicable Google Privacy Policy. Google may publish summarized statistics about the +1 activities of users or pass them on to users and partners, such as publishers, advertisers or affiliated websites.

Instagram plugin

Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Instagram.

For more information, please refer to Instagram's privacy policy:https://instagram.com/about/legal/privacy/.

Tumblr plugin

Our pages use buttons from the Tumblr service. The provider is Tumblr, Inc, 35 East 21st St, 10th Floor, New York, NY 10010, USA.

These buttons allow you to share a post or page on Tumblr or to follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, the browser establishes a direct connection to Tumblr's servers. We have no influence on the scope of the data that Tumblr collects and transmits with the help of this plugin. According to the current status, the IP address of the user and the URL of the respective website are transmitted.

Further information on this can be found in Tumblr's privacy policy at:https://www.tumblr.com/policy/de/privacy.

LinkedIn plugin

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Every time you visit one of our pages that contains LinkedIn functions, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

For more information on this, please refer to LinkedIn's privacy policy at:https://www.linkedin.com/legal/privacy-policy.

XING plugin

Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Every time one of our pages containing XING functions is accessed, a connection to XING servers is established. To the best of our knowledge, no personal data is stored in the process. In particular, no IP addresses are stored or usage behavior evaluated.

For more information on data protection and the XING share button, please refer to XING's privacy policy at:https://www.xing.com/app/share?op=data_protection.

Pinterest plugin

On our website we use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").

When you visit a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

For more information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights and options for protecting your privacy, please refer to Pinterest's privacy policy:https://about.pinterest.com/de/privacy-policy.

5. analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimize both its website and its advertising.

Browser plugin

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link:https://tools.google.com/dlpage/gaoptout?hl=de.

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Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website:Disable Google Analytics.

You can find more information on how Google Analytics handles user data in Google's privacy policy:https://support.google.com/analytics/answer/6004245?hl=de.

Demographic characteristics in Google Analytics

This website uses the "demographic features" function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection".

etracker

Our website uses the analytics service etracker. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. The data can be used to create user profiles under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of your Internet browser. Cookies make it possible to recognize your browser. The data collected with etracker technologies will not be used to personally identify visitors to our website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

etracker cookies remain on your end device until you delete them.

The storage of etracker cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behaviour in order to optimize both its website and its advertising.

You can object to the collection and storage of data at any time with effect for the future. To object to the collection and storage of your visitor data for the future, you can obtain an opt-out cookie from etracker via the following link, which will prevent etracker from collecting and storing any visitor data from your browser in the future:https://www.etracker.de/privacy?et=V23Jbb.

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This sets an opt-out cookie with the name "cntcookie" from etracker. Please do not delete this cookie as long as you wish to maintain your objection. Further information can be found in etracker's privacy policy:https://www.etracker.com/de/datenschutz.html.

Matomo (formerly Piwik)

This website uses the open source web analysis service Matomo. Matomo uses so-called "cookies". These are text files that are stored on your computer and enable your use of the website to be analyzed. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before it is stored.

Matomo cookies remain on your end device until you delete them.

Matomo cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behaviour in order to optimize both its website and its advertising.

The information generated by the cookie about the use of this website is not passed on to third parties. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

If you do not agree to the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie will be stored in your browser that prevents Matomo from storing usage data. If you delete your cookies, the Matomo opt-out cookie will also be deleted. The opt-out must be reactivated when you visit our website again.

WordPress Stats

This website uses the WordPress tool Stats to statistically analyze visitor access. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies, which are stored on your computer and allow your use of the website to be analyzed. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

"WordPress-Stats" cookies remain on your end device until you delete them.

The storage of "WordPress Stats" cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behaviour in order to optimize both its website and its advertising.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of our website may be restricted.

You can object to the collection and use of your data for the future by clicking on this link to set an opt-out cookie in your browser:https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you must set the opt-out cookie again.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Inc ("Google"). The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to analyze information such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

AdSense cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimize both its website and its advertising.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you sign in with your Google account.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google Account by following this link:https://www.google.com/settings/ads/onweb/.

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The summary of the data collected in your Google account is based exclusively on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

For more information and the data protection provisions, please refer to Google's privacy policy at:https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

We use what is known as conversion tracking as part of Google AdWords. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimize both its website and its advertising.

You can find more information about Google AdWords and Google conversion tracking in Google's privacy policy:https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and SPAM.

For more information about Google reCAPTCHA and Google's privacy policy, please see the following links:https://www.google.com/intl/de/policies/privacy/andhttps://www.google.com/recaptcha/intro/android.html.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversions.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with theFacebook Data Usage Policy. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the website operator.

You can find further information on protecting your privacy in Facebook's privacy policy:https://www.facebook.com/about/privacy/.

You can also deactivate the remarketing function "Custom Audiences" in the settings for advertisements underhttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:http://www.youronlinechoices.com/de/praferenzmanagement/.

6th newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.

MailChimp

This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that can be used to organize and analyse the sending of newsletters, among other things. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), this data is stored on MailChimp's servers in the USA.

MailChimp is certified in accordance with the "EU-US Privacy Shield". The Privacy Shield is an agreement between the European Union (EU) and the USA that is intended to ensure compliance with European data protection standards in the USA.

With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (known as a web beacon) connects to MailChimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of recipients.

If you do not wish to be analyzed by MailChimp, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the MailChimp servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.

For more information, please refer to MailChimp's privacy policy at:https://mailchimp.com/legal/terms/.

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data you enter for the purpose of receiving the newsletter (e.g. email address) is stored on CleverReach's servers in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked on. Conversion tracking can also be used to analyze whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at:https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

If you do not want CleverReach to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the CleverReach servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.

For more information, please refer to CleverReach's privacy policy at:https://www.cleverreach.com/de/datenschutz/.

CleverElements

This website uses CleverElements to send newsletters. The provider is CleverElements GmbH, Prinzessinnenstr. 19-20, 10969 Berlin (Germany).

CleverElements is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter is stored on CleverElements' servers in Germany.

If you do not want CleverElements to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data analysis through CleverElements

With the help of CleverElements, we are able to analyze our newsletter campaigns. Among other things, we can see whether a newsletter message has been opened and which links have been clicked on. In this way, we can determine which links were clicked on particularly often.

CleverElements also allows us to subdivide the newsletter recipients according to different recipient categories (e.g. place of residence). In this way, the newsletters can be better adapted to the respective target groups.

For detailed information on the functions of CleverElements, please see the following link:https://cleverelements.com/product.

Legal basis

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation

Storage period

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the CleverElements servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.

Click-Tip

This website uses Klick-Tipp to send newsletters. The provider is KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd's Bush Road, London W6 7NJ, United Kingdom.

Klick-Tipp is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter is stored on Klick-Tipp's servers.

Data analysis by Klick-Tipp

When we send newsletters with the help of Klick-Tipp, we can determine whether a newsletter message has been opened and which links, if any, have been clicked on.

Klick-Tipp also allows us to subdivide newsletter recipients into different categories (so-called tagging). Newsletter recipients can be categorized by gender, personal preferences (e.g. vegetarian or non-vegetarian) or customer relationship (e.g. customer or potential customer). In this way, the newsletters can be better adapted to the respective target groups. You can find more information at:https://www.klick-tipp.comandhttps://www.klick-tipp.com/handbuch.

If you do not want to be analyzed by Klick-Tipp, you must therefore unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Legal basis

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation

Storage period

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the Klick-Tipp servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.

For more information, please refer to Klick-Tipp's privacy policy at:https://www.klick-tipp.com/datenschutzerklaerung.

Rapidmail

This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.

Rapidmail is a service that can be used to organize and analyse the sending of newsletters, among other things. The data you enter for the purpose of subscribing to the newsletter is stored on Rapidmail's servers in Germany.

If you do not want Rapidmail to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data analysis by Rapidmail

For analysis purposes, the emails sent with Rapidmail contain a so-called "tracking pixel", which connects to the Rapidmail servers when the email is opened. This allows us to determine whether a newsletter message has been opened.

We can also use Rapidmail to determine whether and which links in the newsletter message are clicked on. All links in the email are so-called tracking links that can be used to count your clicks.

For more information about Rapidmail's analysis functions, please see the following link:https://de.rapidmail.wiki/kategorien/statistiken/.

Legal basis

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation

Storage period

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the Rapidmail servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.

For more information, please refer to Rapidmail's data security information at:https://www.rapidmail.de/datensicherheit.

Newsletter2Go

This website uses Newsletter2Go to send newsletters. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.

Newsletter2Go is a service that can be used to organize and analyze the sending of newsletters, among other things. The data you enter for the purpose of subscribing to the newsletter is stored on Newsletter2Go's servers in Germany.

If you do not want Newsletter2Go to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data analysis by Newsletter2Go

With the help of Newsletter2Go, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on. In this way, we can determine which links were clicked on particularly often, among other things.

In addition, we can recognize whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can recognize whether you have made a purchase after clicking on the newsletter.

Newsletter2Go also allows us to divide newsletter recipients into different categories ("clustering"). The newsletter recipients can be subdivided according to age, gender or place of residence, for example. In this way, the newsletters can be better adapted to the respective target groups.

For detailed information on the functions of Newsletter2Go, please see the following link:https://www.newsletter2go.de/features/newsletter-software/.

Legal basis

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation

Storage period

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the servers of Newsletter2Go after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.

For more information, please refer to Newsletter2Go's privacy policy at:https://www.newsletter2go.de/features/datenschutz-2/.

7. plugins and tools

YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

For more information on the handling of user data, please refer to YouTube's privacy policy at:https://www.google.de/intl/de/policies/privacy.

Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on the handling of user data, please refer to Vimeo's privacy policy at:https://vimeo.com/privacy.

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This informs Google that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font will be used by your computer.

For more information on Google Web Fonts, please visithttps://developers.google.com/fonts/faqand Google's privacy policy:https://www.google.com/policies/privacy/.

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this website has no influence on this data transfer.

The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

You can find more information on the handling of user data in Google's privacy policy:https://www.google.de/intl/de/policies/privacy/.

SoundCloud

Plugins of the social network SoundCloud (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, United Kingdom) may be integrated on our pages. You can recognize the SoundCloud plugins by the SoundCloud logo on the affected pages.

When you visit our pages, a direct connection is established between your browser and the SoundCloud server after activating the plugin. SoundCloud then receives the information that you have visited our site with your IP address. If you click on the "Like button" or "Share button" while you are logged into your SoundCloud user account, you can link and/or share the content of our pages with your SoundCloud profile. This allows SoundCloud to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by SoundCloud. Further information on this can be found in SoundCloud's privacy policy at:https://soundcloud.com/pages/privacy.

If you do not want SoundCloud to associate your visit to our pages with your SoundCloud user account, please log out of your SoundCloud user account before activating content from the SoundCloud plugin.

Spotify

Functions of the Spotify music service are integrated on our pages. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on our site. You can find an overview of the Spotify plugins at:https://developer.spotify.com.

This allows a direct connection to be established between your browser and the Spotify server when you visit our pages via the plugin. Spotify then receives the information that you have visited our site with your IP address. If you click on the Spotify button while you are logged into your Spotify account, you can link the content of our pages to your Spotify profile. This allows Spotify to associate your visit to our pages with your user account.

For more information, please refer to Spotify's privacy policy:https://www.spotify.com/de/legal/privacy-policy/.

If you do not want Spotify to be able to associate your visit to our pages with your Spotify user account, please log out of your Spotify user account.

8. Online marketing and partner programs

Amazon affiliate program

The operators of the pages participate in the Amazon EU partner program. On our pages, Amazon integrates advertisements and links to the Amazon.de site, from which we can earn money by reimbursing advertising costs. Amazon uses cookies to track the origin of orders. This allows Amazon to recognize that you have clicked on the partner link on our website.

The storage of "Amazon cookies" takes place on the basis of Art. 6 lit. f GDPR. The website operator has a legitimate interest in this, as the amount of its affiliate remuneration can only be determined through the cookies.

For more information on the use of data by Amazon, please refer to Amazon's privacy policy:https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

9. payment provider

PayPal

We offer payment via PayPal on our website. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

If you select payment via PayPal, the payment data you enter will be transmitted to PayPal.

The transmission of your data to PayPal is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option of withdrawing your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations that took place in the past.

Klarna

On our website, we offer payment with the services of Klarna, among others. The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as "Klarna").

Klarna offers various payment options (e.g. installment purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Details on this can be found in Klarna's privacy policy at the following link:https://www.klarna.com/de/datenschutz/.

Klarna uses cookies to optimize the use of the Klarna checkout solution. The optimization of the checkout solution constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Cookies are small text files that are stored on your end device and do not cause any damage. They remain on your device until you delete them. Details on the use of Klarna cookies can be found at the following link:https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

The transmission of your data to Klarna is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option of withdrawing your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations that took place in the past.

Instant bank transfer

On our website, we offer payment via "Sofortüberweisung". The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter referred to as "Sofort GmbH").

With the help of the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to fulfill our obligations.

If you have opted for the "Sofortüberweisung" payment method, you transmit the PIN and a valid TAN to Sofort GmbH, with which it can log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you have transmitted. It then immediately sends us a transaction confirmation. After logging in, your turnover, the credit limit of the overdraft facility and the existence of other accounts and their balances are also checked automatically.

In addition to the PIN and TAN, the payment data you have entered and your personal data are also transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address and any other data required for payment processing. The transmission of this data is necessary to establish your identity beyond doubt and to prevent attempts at fraud.

The transmission of your data to Sofort GmbH is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option of withdrawing your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.

Details on payment with Sofortüberweisung can be found in the following links:https://www.sofort.de/datenschutz.htmlandhttps://www.klarna.com/sofort/.

Paydirect

We offer payment via Paydirekt on our website. The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter referred to as "Paydirekt").

When you make a payment using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank with which you are registered with Paydirekt. In addition to the data required for the payment, Paydirekt may collect further data such as the delivery address or individual items in the shopping cart as part of the transaction processing.

Paydirect then authenticates the transaction using the authentication procedure stored with the bank for this purpose. The payment amount is then transferred from your account to our account. Neither we nor third parties have access to your account details.

Details on payment with Paydirekt can be found in Paydirekt's terms and conditions and privacy policy at:https://www.paydirekt.de/agb/index.html.