Data protection

Data protection

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Contact

Responsible
Please contact us if you wish. The person responsible for data processing is: , ,  , ,

Customer’s initiative contact via email
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact is for the purpose of carrying out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Customer Account Orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.


Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transmission is limited to a minimum.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Reviews Advertising


Data collection when writing a comment or review
When you comment on/rate an article or post, we only collect your personal data (name, email address, comment text) to the extent you provide it. The processing serves the purpose of enabling a comment/rate and displaying comments/rates.

By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Your data will be passed on to an email marketing service provider as part of order processing. It will not be passed on to any other third parties.

Use of the email address for sending direct advertising
We use your email address, which we received as part of the sale of a product or service, to electronically send advertising for our own products or services that are similar to those you have already purchased from us, provided that you have not objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the imprint. You can also use the link provided for this purpose in the advertising email. There are no costs for this other than the transmission costs according to the basic rates.

Merchandise management

Use of an external inventory management system
We use a merchandise management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to

JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven
transmitted.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is based on Art. 6 (1) (b) GDPR.



Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all of the functions of this website to their full extent.
The links below will tell you how to manage (including deactivate) cookies in the most important browsers:
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.
The use of cookies or similar technologies is based on Section 25 Paragraph 2 TTDSG. The processing of your personal data is based on Art. 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.

Advertising tracking

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
 
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting advertising space on the website and targeting website visitors with interest-based advertising. This function enables visitors to the provider's website to be shown personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Google may transfer this information to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will Google associate your IP address with other Google data.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of the remarketing or “similar audiences” function of Google Inc.
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
Use of releva.nz
We use the retargeting technology of releva GmbH (Feilnerstr. 10, 10969 Berlin; “releva.nz”) on our website.
The purpose of the application is to target website visitors with interest-based advertising. To do this, releva.nz uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among others, can be collected and sent to releva.nz: referrer URL, pages visited on our website, date and time of visit, location data, information about the browser and device you use, screen resolution, shopping cart contents. User profiles can be created from the data collected in this way using pseudonyms. However, this does not allow users to be personally identified.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data protection at releva.nz can be found at: https://releva.nz/datenschutz/ .

Rights of data subjects and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular those under tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.


Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.


If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

last update: 29.11.2023